Media kit
Advertise on CrozetClaude.
CrozetClaude is the community AI site for Crozet, Virginia. The site combines an "Ask Claudius" chat with the town's namesake, a full directory of local businesses, an events calendar, news aggregation, and long-form local history. Readers are residents of and visitors to a 12,000-person growth area in the foothills of the Blue Ridge.
We sell modest, clearly-labeled inventory. Editorial coverage is never for sale: directory listings, history entries, news links, and chat answers are independent of advertiser status. Sponsored placements are always marked as such.
Self-serve inventory live now: pick a placement, write copy, submit for review. We approve every ad before it runs.
The audience
Crozet residents and visitors who use this site to make decisions.
~12,000
residents in the Crozet growth area
$129K
median household income
Jul 2026
public launch, ahead of the 250th US independence anniversary
Pre-launch reach is modest by design; we built the site for the July 2026 launch and want a small group of charter advertisers in the door early. Reach numbers will be reported transparently every quarter once we’re live.
Inventory and pricing
Seven placements, named so we can talk about them.
Click Preview on any placement to see exactly where it sits in the layout, or Specs for copy limits and rules. Prices are per month; annual prepay 15% off, Crozet directory members 20% off, both stack. Email hello@crozetclaude.com to discuss.
The Pill
Chat pill
$250/mo
Single-line "Sponsored" pill rendered directly under the Ask Claudius chat box on the homepage. Highest-visibility placement on the site, shown to every visitor who lands on the front page.
- ~80 characters of ad copy plus your name
- One sponsor at a time; rotates daily if multiple are sold
- Always labeled "Sponsored" per FTC guidance
- Click-through opens in a new tab
The Directory Card
Inline card on /businesses
$150/mo
Inline ad card mixed into the directory listing page. Reaches visitors actively browsing for places to spend money in Crozet.
- Placed in the listings grid alongside regular business cards
- Optional logo + 1-2 sentence pitch + call-to-action
- Visible at the top of /businesses; same look as an editorial card with a Sponsored eyebrow
The Events Card
Inline card on /events
$200/mo
Card placement on the events index page. Strong fit for ticketed venues, festivals, and seasonal businesses.
- Sits inline with the upcoming-events list
- Logo + headline + CTA
- Higher engagement than directory placements during festival season
The News Card
Inline card on /news
$200/mo
Card placement on the news index page. Fits sponsored-content programs, service launches, and seasonal businesses.
- Card slot mixed in with curated news links
- Same look as editorial news cards but always labeled Sponsored
- Logo + headline + 1-2 sentence pitch + CTA
The Related Slot
Related-card position on a specific page
$100/mo
Buy the related-card slot on one specific business, event, or history page. Ideal for direct competitors, complementary businesses, or geographically adjacent venues.
- One card slot, your sponsor, on a page you choose
- Shows in the right sidebar near the bottom of the detail page
- Annual rate $1,000/year (save $200 vs. monthly)
The Recommendation
Claudius-recommended chat mention
$400/mo
A short Claudius-style recommendation rendered alongside chat responses, clearly labeled "Sponsored." We do NOT inject sponsored content into the assistant's response text itself; the line between editorial output and paid placement stays clear.
- Card sits below an assistant response when one is shown
- Editorial review of every recommendation before it goes live
- Capped at 3 mentions per chat session
- Labeled "Sponsored" per FTC guidance
The Newsletter Sponsor
Weekly digest sponsor
$300/mo
Sponsor the weekly Crozet digest email. One spot per issue, top of the newsletter under the headline. Coming Q3 2026 once subscriber count reaches launch threshold.
- One sponsor per issue
- Top placement under the digest headline
- Logo + 1-2 sentences + CTA
- Available starting Q3 2026
Bundles and discounts
Buy more than one placement, pay less.
Local business bundle
$600/mo
- Inline card on /businesses ($150)
- Inline card on /events ($200)
- Related-card position on one detail page ($100)
- Chat-mention rotation ($400)
Save $250 a month vs. à la carte. Six-month minimum.
Annual prepay
- 15% discount on any single placement, prepaid 12 months
- Editorial slot in our launch issue (July 2026)
- Right of first refusal on the same placement next year
Available on every individual placement and on the bundle.
Crozet directory member discount
- 20% off any single placement for businesses listed in the Crozet directory
- Stacks with annual prepay
- No setup fee
See the directory at /businesses.
How we run it
Editorial integrity, plainly.
- Sponsored content is always labeled. Every paid placement carries a “Sponsored” label and uses
rel="sponsored"on the link, per Google and FTC guidance. - Editorial coverage is never for sale. Directory listings, history entries, news links, and chat answers are decided by us based on what serves Crozet readers. Advertisers do not buy their way into editorial coverage.
- Sponsored content does not get injected into chat answers. The “Claudius’s recommendation” placement renders as a separate card alongside an answer, not woven into the assistant’s generated text. The line between editorial and paid stays clear.
- We will turn down advertisers. Anything that would harm Crozet readers, the local news ecosystem, or this site’s editorial reputation is a no. Discretion is reserved.
Frequently asked questions
Who sees the ads?
Crozet residents and visitors looking up local information — businesses, events, history, or asking the chat for recommendations. The audience is geographically concentrated and intent-driven, not a generic display network.
Are sponsorships clearly labeled?
Yes, every paid placement is labeled "Sponsored" with a visible accent stripe. The chat-mention slot is a separate card next to the AI's response, never injected into the response text itself, so editorial output stays clearly separated from paid placement.
Can I buy editorial coverage?
No. Editorial coverage of businesses, events, and history is never for sale. Advertisers can buy clearly-marked sponsorship placements; they cannot buy a feature article or a "best of" mention.
How long is the minimum commitment?
Most slots are sold monthly with no long-term commitment. The local-business bundle requires a 6-month minimum. Annual prepay carries a 15% discount and a right of first refusal on charter editorial slots.
How do I get started?
Email hello@crozetclaude.com with the businesses or events you want to reach, the placement tier you're considering, and your timing. We respond within a few business days with availability and contracts.
Want to advertise?.
Drop a note. Tell us a bit about the business and which placement you’re interested in. We’ll send a short rate sheet, timing, and the proof process.